KRAKEN

SPOT MARGIN / PERP FUTURES

INTRO

With these scripts I want the viewer to seem themselves with that kind of cool-headed precision that separates casual dabblers from true operators. Our protagonist doesn’t just trade… they conduct. Markets move, environments respond, time bends (more on this later!), and the ordinary act of tapping a screen becomes something cinematic, choreographed, and, dare I say, heroic.

We’re building a world where trading feels like a physical, spatial experience. Not just numbers on a screen, but energy in a room. The house becomes a stage, the interface comes alive, and Kraken is the force orchestrating it all.

WARDROBE

This is intentionally open—for good reason.

We want our talent to feel real. Not “startup founder in a magazine spread real,” but actual human real. Relaxed silhouettes, natural textures, lived-in comfort. That said I don’t want to get so relaxed that our talent has that hacker energy with their hood up like the Kraken “Pro Margin USA Launch” spot (respectfully).

Instead, there’s room to elevate. Subtle aspiration is welcome—but never at the cost of authenticity.

And, of course, gentle integrations of Kraken purple. Not heavy-handed branding, but thoughtful accents—a trim, a reflection, a sock if we’re feeling bold. It’s about cohesion, not costume. Though I will say, I’d prefer that the Kraken tone exists in the world around and we actually separate our talent with a contrasting hue making them pop out in every frame.

We’ll collaborate closely with stylist + agency to dial this in.

CINEMATOGRAPHY

This is where I get excited. This is my playground.

We’re talking kinetic cinematography—camera moves that feel alive, intentional, and dimensional:

• Full 360° rotations

• Overhead arcs that swoop and dive

• Aggressive crash zooms

• Speed ramps that dance between real-time and hyper-speed but also…

• Strategic hits of super slow motion for maximum draaaaaaaaaammmmmaaaaaa

No polite slider moves here. We’re not gently observing—we’re engaging.

Frame rates become part of the language. Movement becomes rhythm. Every shot should feel like it’s pushing forward, even when the subject is still.

If you’ve seen my work like PXO AKIRA for Sony’s VFX company Pixomondo or the “crazy” music video—this is that same DNA. Controlled chaos, but make it elegant. I really want to bring the energy of these pieces into this.

MUSIC

We build on the EDM-inspired foundation from the previous Looks Good On You spot.

This time, we introduce more tension upfront—a musical burn that escalates as our talent navigates the trade. Then, once success hits, we release.

For this, I’ve done a 30-second cut of “Cruise” by Roya.

It has that perfect sense of propulsion and payoff— energy that blossoms into something bigger like how ODESZA’s music feels. The one thing here I want to really highlight is the stutter house vocals because in the “Spot Margin” piece I’d love for the candlestick animation to animate and react to the sonics. Those vocals drop with this explosive quality that could almost feel like the music is so deeply imbedded in the world itself that the UI similarly explodes out from the computer screen and swirls around our hero for a swift moment of surrealism. It’s both majestic and triumphant in feeling.

Speaking of sonics, sound design will also play a huge role—subtle UI tones leaning into crispy tones like glass and lightbulb ASMR textures, energetic keyboard clacking and mouse clicks, and those satisfying, almost tactile moments when a trade lands. Oh, and definitely every camera move needs weight to it. Crash zooms smash like my PXO piece, 360 orbits have a whooshing riser bringing that increasing energy, and those dramatic launches of time are grounded with deep explosions that ripple across.

LIGHTING

During pre-light, we’ll build a highly considered lighting environment:

• Soft, naturalistic lighting that feels lived-in as our baseline

• Motivated practicals that give depth and realism so we’re not in a black box

• Accents of Kraken purple via LED strips—subtle, controlled, modern

Our character’s space should reflect how they trade: precise, intentional, elevated. Just because someone is at home on the computer doesn’t mean there’s Doritos dust on their shirt.

Nothing accidental. Everything designed.

Margin trading is now live in the US. 

For all traders on Kraken Pro.

Regulated. Up to 10x leverage. Go long, go short. 

Use your crypto as collateral.

No gatekeeping. No offshore workarounds.

Same market. Bigger moves.

Kraken Pro just opened the door for US traders.

Start trading today.

END CARD: Kraken Pro. Unleash your trading potential.

PERP FUTURES

THANK YOU

This is a chance to take something complex (to an outsider) and make it feel intuitive, exciting, and visually unforgettable.

We’re blending practical craft, smart use of AI, and high-energy filmmaking to create something that feels both grounded and expansive. A rollercoaster right in your own home.

Let’s make trading look as powerful as it feels.

APPROACH

We create two distinct but interconnected films from one location—*Spot Margin* and Perp Futures—using transformation, movement, and perspective to differentiate tone and narrative.

The approach is highly kinetic, intentionally elevated, and just a touch self-aware. We lean into the spectacle without losing relatability. It should feel like: “Yes, this is heightened… but also, yeah, I get this person.”

Logistically, we’re being smart. The house becomes our Swiss Army knife. During pre-light the day prior, we’ll execute the bulk of set dressing—allowing us to walk into shoot day with a fully realized environment that can pivot quickly between spots. This also gives us the time to finesse lighting (more on that shortly), which is where this whole thing really starts to sing.

As an American myself, I’m going to be working closely with the production designer to ensure authenticity. Sorry but no ‘football’ (soccer) jerseys on these walls…

AI

Let’s be clear: when I say AI, I’m not saying let’s hand this over to the robots. We are, however, smart enough to use AI where it meaningfully enhances scope and efficiency. I like to think of AI here as world-building glue:

• A camera move that starts in outer space and lands at our front door

• Seamless transitions that would otherwise take hours of rigging (will explain later)

• Expansive movement through space that keeps energy high and production nimble

These are not shortcuts—they’re amplifiers.

Given the realities of a tight shoot day, knocking out 2 spots in 1 day and 1 location, we strategically shift some of the heavy lifting into post. AI allows us to expand scale without compromising performance or craft. The human element remains front and center—we’re just giving it a bigger playground.

EDIT

The edit is where we weaponize everything. We’ve shot the bits. We have our ingredients. But now we need to Guetta or Tiësto these sounds to actually make it bang.

We’re stitching together different temporalities—fast, slow, real-time—to create something slick and propulsive. Cuts should land with intention. Transitions should feel buttery, and I’ll just say it point-blank, butterier (can’t believe that’s a word) than last time. We’ve got more space to play with, more time to prep, and tools that have advanced since December. Time to lock in.

This is also where our AI moments integrate seamlessly with practical footage—blurring the line between what was captured and what was constructed.

Pacing is key: we need to build tension, hold just long enough, and then release.

CAPTURING KRAKEN

Yes, we can comp later—but there are huge advantages to getting this right on set and thus it’s always my preference to get it in-camera:

1. Performance — talent has something real to react to

2. Reflections — especially in the eyes; we want Kraken to literally light them up because I want to get clooooose

3. Clarity — everyone including us understands the moment and frames accordingly so our actions and choices can be vetted in realtime and not compromised later

We’ll use a mix of techniques including probe lenses; which these spots deserve (and I love that you recently used). They allow us to get incredibly close, making small actions feel massive and cinematic. And that’s the goal: elevate trading into spectacle.

Pair that with dynamic camera movement and intentional choreography, and suddenly this “static” activity becomes something powerful.

Because ultimately, anyone using Kraken should feel like a hero. Confident. In control. Fearless.